what’s up guys, for complex news i’m alexhudgens. sorry to break it to ya, hypebeasts, but itturns out that you’re not as important as you think you are. just kidding. you’re very important. but,moms are more important. a new study by quartz, a publication dedicatedto business news and economic trends, reports
Skechers , that skechers just overtook adidas as thenumber 2 sports footwear company in the us. now, skechers certainly isn’t as cool asadidas… but you know who likes to wear those shape-ups? moms. an external study revealed that mothers representa larger market share in sneakers than sneakerheads,
which is kinda lame but shouldn’t come asa surprise. there are roughly 85 millions mothers in the us. there are not 85 millionsneakerheads. to be fair, sneakerheads are definitely thedriving force behind shifting trends and new product sales. but you guys represent a verysmall niche market, so the mommas are going to be hard to beat.
skechers will also be hard to beat, but adidasis making an effort to sponsor more athletes in professional football and baseball consideringhow important sports are in sneaker marketing. now, go tell your mom that her squad is morelegit than yours. for all of your sneaker news, keep it lockedon complex.
